Last Updated: 13 April 2026
1. Introduction
These Terms of Service ("Terms") govern your access to and use of askasgard.ai ("the Platform"), operated by Asgard.World Ltd, a company registered in England and Wales (company number 13876919, registered office: 8 Greenlink Walk, Richmond, TW9 4AF, United Kingdom, VAT number: 431043937).
By accessing or using the Platform, you agree to be bound by these Terms. If you do not agree to all provisions, you must not use the Platform.
2. About the Platform
askasgard.ai is an AI-powered tool suite comprising 16 interconnected specialist tools (collectively "the Tools") powered by large language models. The Tools provide capabilities including but not limited to market research, consumer insights, strategic planning, content generation, financial modelling, brand development, pricing strategy, and data analysis.
3. Eligibility
To use the Platform, you must:
- Be at least 18 years of age or the legal age of majority in your jurisdiction, whichever is greater.
- Have received a valid access code from Asgard.World Ltd or an authorised distributor.
- Not be subject to sanctions or export restrictions that would prohibit your use of the Platform.
4. Account and Access Codes
Access to the Platform is granted through unique access codes. You are responsible for:
- Maintaining the confidentiality of your access code and not sharing it with unauthorised persons.
- All activity that occurs under your access code.
- Notifying Asgard.World Ltd immediately of any unauthorised use or suspected security breach.
Asgard.World Ltd is not liable for unauthorised access resulting from your failure to safeguard your access code.
5. Permitted Use
You may use the Platform for lawful business and personal purposes, including:
- Generating content, analysis, and insights using the AI Tools.
- Uploading documents and files for AI-assisted processing.
- Sending outputs between Tools within the ecosystem.
- Exporting and downloading content you generate.
6. Prohibited Use
You must not use the Platform to:
- Create or distribute illegal content or content that facilitates illegal activity.
- Generate content that exploits or harms children.
- Produce harassment, abuse, or hate speech.
- Create non-consensual intimate or explicit content.
- Generate content that infringes on third-party intellectual property rights.
- Produce misinformation or disinformation intended to deceive or manipulate.
- Attempt to reverse-engineer, decompile, or extract the underlying models or algorithms.
- Circumvent usage limits, access controls, or security measures.
- Use automated scripts or bots to access the Platform.
- Resell, sublicense, or redistribute access to the Platform without written consent.
7. AI-Generated Content Disclaimer
The Platform uses large language models (AI) to generate content. You acknowledge and understand that:
- AI-generated content may contain errors, inaccuracies, or biases.
- AI outputs should not be treated as professional advice (legal, financial, medical, or otherwise).
- You are responsible for reviewing, verifying, and validating all AI-generated content before relying on it.
- Asgard.World Ltd makes no guarantee of the accuracy, completeness, or fitness of AI-generated content for any particular purpose.
- You assume all risk associated with reliance on AI-generated content.
8. Intellectual Property
8.1 Platform Ownership
All code, designs, system prompts, tool configurations, branding, and intellectual property related to the Platform are owned by Asgard.World Ltd or its licensors. You may not copy, modify, reverse-engineer, or create derivative works based on the Platform without written permission.
8.2 Your Content
You retain ownership of original content you create using the Platform ("User Content"). By using the Platform, you grant Asgard.World Ltd a non-exclusive, worldwide, royalty-free licence to use User Content for the purposes of providing, improving, and maintaining the Platform, including analytics and service improvement.
8.3 Uploaded Content
You represent and warrant that you have all necessary rights to upload any content to the Platform. Asgard.World Ltd is not responsible for content you upload that infringes third-party rights.
9. Data and Privacy
Your use of the Platform is subject to our Privacy Policy, which explains how we collect, use, and protect your personal data. In the event of conflict between these Terms and the Privacy Policy regarding personal data processing, the Privacy Policy controls.
10. Usage Limits and Fair Use
The Platform may impose usage limits based on your access tier. Excessive usage that impacts service quality for other users may result in rate limiting or access restrictions. Asgard.World Ltd reserves the right to modify usage limits at any time with reasonable notice.
11. Session Management
For security purposes, sessions expire after a period of inactivity. You may be required to re-enter your access code to continue using the Platform. Asgard.World Ltd is not liable for any loss of unsaved work due to session expiry.
12. Availability and Service Levels
The Platform is provided on an "as-is" basis. Asgard.World Ltd does not warrant that the Platform will be uninterrupted, error-free, or secure. We may perform maintenance, updates, or modifications that temporarily affect availability. We will endeavour to provide reasonable notice of planned downtime where practicable.
13. Third-Party Services
The Platform may integrate with or rely on third-party services, including AI model providers, cloud infrastructure, and payment processors. Asgard.World Ltd is not responsible for third-party service failures, outages, or policy changes. Your use of third-party services is subject to their respective terms.
14. Subscription and Billing
Where applicable, subscription fees are billed in accordance with your chosen plan. You are responsible for maintaining valid payment information. All fees are exclusive of applicable taxes, which you are responsible for paying. Refunds are not provided for partial periods or unused services unless required by law.
15. Indemnification
You agree to indemnify, defend, and hold harmless Asgard.World Ltd, its officers, employees, and agents from any claims, damages, losses, or expenses (including legal fees) arising from:
- Your violation of these Terms or applicable laws.
- Your use of the Platform in violation of applicable law.
- Content you create, upload, or distribute using the Platform.
- Your infringement of any third-party intellectual property or other rights.
16. Limitation of Liability
16.1 Liability Cap
ASGARD.WORLD LTD'S TOTAL LIABILITY SHALL NOT EXCEED THE GREATER OF: (A) £500, OR (B) THE TOTAL AMOUNT PAID BY YOU IN THE 12 MONTHS PRECEDING THE CLAIM. THIS CAP DOES NOT APPLY TO LIABILITY ARISING FROM ASGARD.WORLD LTD'S GROSS NEGLIGENCE, WILFUL MISCONDUCT, OR BREACH OF DATA PROTECTION OBLIGATIONS.
16.2 Exclusion of Consequential Damages
ASGARD.WORLD LTD IS NOT LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOST PROFITS, LOST REVENUE, LOST DATA, OR LOST OPPORTUNITIES, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
17. Termination and Suspension
17.1 Termination by You
You may stop using the Platform at any time. To request account deletion, contact us at legal@asgard.world.
17.2 Termination by Asgard.World Ltd
Asgard.World Ltd may suspend or terminate your access if:
- You violate any provision of these Terms.
- Your account is inactive for 12 months.
- You engage in fraudulent, abusive, or illegal activity.
- You breach data protection or acceptable use requirements.
17.3 Effect of Termination
Upon termination, your access to the Platform is immediately revoked. Outstanding invoices remain payable. Any data associated with your account may be deleted after a reasonable retention period.
18. Force Majeure
Neither party is liable for failure to perform obligations due to events beyond reasonable control, including natural disasters, pandemics, war, government action, or major infrastructure failure. This clause does not excuse payment obligations.
19. Dispute Resolution
19.1 Informal Resolution
Before pursuing legal action, the parties agree to attempt informal resolution by exchanging detailed written notices and engaging in good-faith negotiation for 30 days. If the dispute remains unresolved, either party may refer the matter to mediation administered by the Centre for Effective Dispute Resolution (CEDR) in London.
19.2 Jurisdiction and Governing Law
These Terms are governed by the laws of England and Wales. Any disputes shall be resolved in the courts of London, England. Both parties consent to the jurisdiction and venue of these courts.
20. Severability
If any provision of these Terms is found to be invalid or unenforceable, that provision is severed, and the remaining provisions remain in full force and effect.
21. No Waiver
Failure to enforce any provision of these Terms does not constitute a waiver of that provision or any other provision.
22. Modern Slavery and Human Trafficking
Asgard.World Ltd is committed to preventing modern slavery and human trafficking in its operations and supply chains, in accordance with the Modern Slavery Act 2015.
23. Anti-Bribery and Anti-Corruption
Both parties agree to comply with the Bribery Act 2010 and all applicable anti-bribery and anti-corruption laws.
24. Accessibility
Asgard.World Ltd strives to comply with the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA standards. If you experience accessibility issues, please contact us at support.asgard.world/contact.
25. Beta Features
Features labelled "beta", "experimental", or "preview" are provided as-is and may contain bugs, incomplete functionality, or be discontinued without notice. Use of beta features is at your sole risk.
26. Changes to These Terms
Asgard.World Ltd may update these Terms from time to time. We will notify you of material changes by posting a notice on the Platform. Continued use of the Platform after changes constitutes acceptance of the updated Terms.
27. Contact
For questions about these Terms, contact Asgard.World Ltd at legal@asgard.world or visit support.asgard.world/contact.